YUM Living is a way of life, full of gratitude and open-hearted experiencing. Simply put, YUM Living is about relishing in the pleasures of daily living. YUM Living philosophy is the truest and most innocent form of “responsible hedonism”— a lifestyle reminiscent of the ethical hedonism spoken about by Greek philosopher Aristippus of Cyrene over 2000 years ago. Life is to be celebrated and cherished. In this effort, service and responsiveness to others and the planet are as important as pleasure-seeking for the self. So, while delicious and simple-to-prepare recipes are an important part of the YUM Living experience, in many ways, the dishes themselves are just one concrete means of enabling a joyful, mindful and respectful way of living.
In common with other species, we all share the need for food in order to survive. We also love pleasure and prefer to avoid pain and discomfort. Ideally, we desire all of these things with as little effort as possible!
YUM Living accepts and embraces these elements as inherent aspects of human nature. Like Taoism, it acknowledges life as it is, instead of rejecting, judging or trying to control it (efforts that are typically futile and not sustainable anyway). By respectfully honouring our natural and instinctive human tendencies, YUM Living invites us to enjoy the pleasures of living mindfully and discovering remarkable possibilities for deepening and transforming our daily existence into a compassionate and sustainable form— the core essence of YUM Living.
“You may say that I’m a dreamer, but I’m not the only one. I hope some day you’ll join us. And the world can live as one.”
– John Lennon (Imagine)